We’ve talked about big data, data science and still the challenge I see more often with clients is a lack of education and training on data analysis and analytics.
An Econsultancy/Google survey points out that 75% of marketers agree that lack of education/training on data analysis and analytics is the biggest barrier to making more key business decisions based on data insights.
Why? Hard to believe that in 2018 we’re still behind at bringing our teams up to speed.
We all know that good data is usable, clean, organized, secure and understandable.
Here are some pointers that have helped me work with data more effectively:
It’s a great time to be a marketer with all the data analytics tools available that make it easy to understand customers and respond relevantly along the way.