Strategy

Chart your course

We help clients create effective marketing strategies that deliver results.

Deliverables differ but usually include: 

  • Marketing Strategy Documentation
    • Buyer Persona Development
    • Audience Planning and Segmentation Strategy
    • Customer Journey Mapping (Customer experience development)
    • Current Marketing Performance Auditing
    • Pricing Strategy
  • Brand Strategy
    • Brand Positioning
    • Naming Structure
  • Content Strategy
  • Social Media Strategy
  • Paid media (Google Ads, Facebook, and Instagram)

Analytics

Understand Data

Use analytics and data science tools to understand customers and prospects. Build a dashboard to track your progress.

You can't improve what you can't measure. We incorporate a sophisticated analytics approach from the get-go, developing a learning agenda, testing methodology and designing measurement strategy that ensure a focus on continuous improvement.

  • Hypothesis Design and Performance Tracking
  • Personalization and Optimization Methodologies
  • A/B Testing

Implementation

Make it happen

We work on our own or with your team to develop a process for implementing your marketing and sales strategy and tracking results. 

As an example we can help to improve your processes and effectiveness on all stages of customer interaction. 

I. ATTRACT

  • Optimize content on your site
  • Paid ad strategy for Google, Facebook, LinkedIn, Instagram
  • Social media posts and optimization

 II. CONVERT

  • Content offer creation
  • Conversion path creation
  • Campaign reporting

 III. CLOSE

  • Marketing automation
  • Email marketing
  • CRM sales process

 IV. DELIGHT

  • Make sure your customers receive excellent service
  • Email engagement
  • Net Promoter Score 

Technology

Modernize your processes

Leverage the latest technologies to connect with your customers. Marketing automation has come a long way and nimble tools make it easy to prototype. 

We have experience across a wide range of platforms, systems and technologies. We work collaboratively with our clients' IT organizations to deliver high-performing digital solutions.

  • Responsive Design websites with modern front-end frameworks
  • Marketing Automation and CRM/CMS integrations
  • Email Service Provider Selection and Management
  • Metrics, Reporting and Analytics technology planning

Contact us for a FREE consultation!

Contact us for a free 15 minute consultation to discuss ways we might be able to work together.

Our style is collaborative, and we love building organizational capabilities instead of dependence. 

Think of us as an extention of your team.

Thank you!